Microsoft Office Program: Helfpful to Student’s Studies Essay

I. INTRODUCTION In this fast reaching world, the studies of every individual become more complicated. We have now going beyond the imagination of each human being and applying this through technology. Merely fact, technology is a very big help in the lives of each learners specifically to the highschool students here in Gonzalo Aler National High School. The school adapted technology as one of the most important tools in learning and computer is one of the best examples. Computer is one of the best systematic knowledge that can be used. Using this product of technology, learners challenged to be maximized in their learning by being more creative and become more interested in studying. Today, computer does not just help to the student but it is an essential one to give courage and help improves the skills of individual. With the ever increasing population of computer technology, it is almost impossible to find an educational establishment that does not use it. Computers are becoming a more and more important within education as both a learning tool for students and for keeping records of all individuals at the school. Computers allow students to access more information more easily and the introduction of the internet means that this information is available to hand 24/7. Whether this is a good prospect or not is something that is debated frequently. For every factual and accurate piece of information that can be found on the internet, there are ten false ones. This has lead to a demand for school based websites and computer software that students can use without the risk of being fed false information. Computers allow students to collect this data quickly and efficiently and learn skills such as finding relevant information and producing it in a way that can be read by others. As most students will have computer facilities at home, teachers can set them homework projects that wouldn’t have been possible with just the facilities available in library books. The internet and computer software programmes can also be used by students to carry out tests for revision purposes. Computers in educational establishments are not just important for the student’s learning. The technology can also be used by teachers and administrators at the schools to keep a record of all of the students’ details and progress. Computer databases make searching for an individual student’s information quick and easy and it can be updated in an instant. Having all of these details on file and in depth means that, should there be any queries further down the line, it is easy to track any grades, disciplinary actions or absences all in one place. In most work environments, Microsoft Office can be used. It’s user friendly and not as complicated as some may think. Microsoft Office is the world’s best and famous work program for studying, personal use, and office work. Microsoft Office includes Access, Excel, Outlook, Power Point, Publisher and Word. In the following pages, the three most useful and helpful apps will be discussed. II. DEFINITION A. MICROSOFT WORD It is software which is used for the typing and office work and contains different facilities to the users to save their time and get their work in an efficient manner. The Microsoft word was developed by the Microsoft Corporation in the year 1983. The name which was given to this software was the Multi-tool word which was designed for the specific systems to run on that. But later on there were many systems which were used to developed for the other systems as well. The software was designed for the IBM, personal computer and Macintosh. So the commercial popularity is very high of this software as we compare it from the other computer software which are providing the similar facilities. B. MICROSOFT EXCEL Excel is fundamentally a spreadsheet program, featuring cells, rows and columns for labeling and organizing data. Columns and rows meet to form many individual cells, each one generally representing one data point or piece of information. After developing a spreadsheet, you can perform many manipulations of the data. C. MICROSOFT POWER POINT Microsoft Power Point is a presentation program. It enforces learning and retention by displaying images and text to complement the oral presentation PowerPoint features transitions and animated entrances for pictures and text. Audio and images can be embedded, and slides are able to be advanced with an automatic timer. Power point is a just like the name says a powerful tool for learning. It is basically electronic slides where a person can embed files such as texts, music, pictures, diagram, or whatever else you like. III. USES Microsoft Word is used to: †¢Typing and office work and contains different facilities to the users to save their time and get their work in an efficient manner. †¢Create, view, edit, save and print documents. †¢Spell check more than 50 languages †¢Writing business letters to their clients. From one paragraph or 4 pages, it’s where they will have their letter written up and printed. There are also different tools MS Excel is a powerful Microsoft computer program used for: †¢creating spreadsheets. (Upon entry of the data into a spreadsheet, you can perform many kinds of analysis, from mathematical operations to automated graph creation.) †¢One excellent use of Excel is its ability to carry out formulas (aka functions). For instance, if you’d like to use Excel to track expenses, you can perform a SUM operation to tally expenses in different categories of a budget †¢If more complex operations are required—such as numerical data analysis—you can create a graph and Excel will perform a regression analysis on the data, finding the best equation. For anyone who has struggled to find an equation, MS Excel can help MS Power Point †¢It is used to present words and pictures in a slideshow format, usually viewed on a projector in front of classrooms and auditoriums. †¢It can be used to create great presentations not only for the business world but also in the classroom or for own personal use. IV. IMPORTANCE Microsoft Word Microsoft Word is a word processing software. Using this software you can write letters, applications, documents etc and create tables, make hyper links to the world wide web, insert formatting (bullets, numbering etc), pictures, micros and many more. It is as important to write a document as a pen to a paper. It takes low disk space and can be easily downloaded and uploaded on the world wide web. This was offered for the business and individuals to help them to accomplish their work in a better way and which can save the time of the people and provides them with the great tools so that they can work on that. So this is the reason the system is very popular in the market. It is licensed software any one who wants to use this software he need a Microsoft license in order to use this software. So this is very good software which is released in the market. Microsoft Excel Though such a description makes Excel sound relatively simple, this is not so. It has the ability to perform complex operations, save time and improve efficiency dramatically in the process. Whether being utilized at home or in the workplace, MS Excel can be an invaluable program when it comes to many analytical tasks. Excel is perhaps the most important computer software program used in the workplace today. That’s why so many workers and prospective employees are required to learn Excel in order to enter or remain in the workplace. From the viewpoint of the employer, particularly those in the field of information systems, the use of Excel as an end-user computing tool is essential. Not only are many business professionals using Excel to perform everyday functional tasks in the workplace, an increasing number of employers rely on Excel for decision Widely used by businesses, service agencies, volunteer groups, private sector organizations, scientists, students, educators, trainers, researchers, journalists, accountants and others, Microsoft Excel has become a staple of end users and business professionals. The beauty of Excel is that it can be used as a receiver of workplace or business data, or as a calculator, a decision support tool, a data converter or even a display spreadsheet for information interpretation. Excel can create a chart or graph, operate in conjunction with Mail Merge functions, import data from the Internet, create a concept map and sequentially rank information by importance. MS Power Point PowerPoint allows speakers and teachers to have a visual aid, which can greatly enhance the presentation. PowerPoint presentations enable teachers to increase the quality of written material and visuals they present to the students in the class. The alternative to PowerPoint presentations are using blackboard/whiteboard, and flip charts. Though to completely eliminate the use of blackboard, the PowerPoint offers some distinct advantages. First the PowerPoint presentations can be made in advance, thereby effectively increasing the time available to the teacher to teach. Also the PowerPoint makes it possible to provide a much richer quality of visuals including multicoloured complicated diagrams and pictures. PowerPoint is a wonderful tool for learning in both a student and teacher-directed situation. It can add a new dimension to learning allowing teachers to explain abstract concepts, while accommodating all learning styles. Used properly, PowerPoint can be one of the most powerful tools for disseminating information ever known. Employed inappropriately, PowerPoint could potentially confuse students and make learning a difficult process. V. BENEFITS Microsoft Word is a word processing program that was first released in 1989. It is used to create and save papers, manuscripts and other written works. The program affords a number of important benefits to users. What are the benefits of Microsoft Excel? The advantages of MS Excel are many–especially to users who take some time to get acquainted with Excel’s features.   One benefit is timesavings. Excel saves you time by offering an intuitive GUI (graphical user interface). A key feature of this interface is the Ribbon, which prominently displays icons for the tools you’ll likely use most often. When you think of what Excel excels at, you likely think of data manipulation first: sorting, filtering, tabulating and calculating data. Each of the tools to do these tasks is immediately available on the Home tab of the Ribbon. Timesavings from other tabs Reduced Need for Conversion Tools What Are the Benefits of Using PowerPoint and Slide Presentations in the Classroom? Interaction and Engagement oPowerPoint and slide presentations hold student attention through the use of video, graphics and music. Because students today are so technologically advanced, tools that involve technology such as slide shows increase student involvement and interaction. Ability to Capitalize on Modern Media The Internet provides current events coverage and the latest information on an enormous number of topics. Slide show tools allow you to incorporate text, video, audio and photos from the Internet easily, allowing you to share the most recent information using media that engage students. Integration of Multiple Sources Using PowerPoint and slide shows, you can integrate multiple sources in your classroom presentations. For example, you easily can incorporate photos of student work, video from a field trip, related content from news sources and the latest expert research into a single presentation. Availability of Instruction Rather than handing absentee students written notes of a lesson they missed, you can replay your lesson or presentation using a slide show. Absent students receive the same instruction as those who are present, so they do not fall behind. Cooperation and Collaboration Teachers can share lessons and presentations simply using a file-sharing system or flash drive. Teachers can share the workload of creating presentations. Furthermore, a student seeing more than one teacher’s presentations is exposed to more than one point of view. The benefit is that you are engaging students not just through words, but also through visuals. Some students learn better by hearing, but other students learn better by seeing. So, immediately you can see the benefits of engaging students through the visual means. Also, it provides for some excitement in that it breaks down the daily routine of lectures. VI. DISADVANTAGES Using Microsoft Word Although popular, MS Word has some distinct disadvantages over other word processing alternatives. Learn about the disadvantages of using MS word as your default word processor. Microsoft Word is the number one word processing program in the world. However, being number one in the marketplace doesn’t mean that it is the only choice to consider. MS Word has some distinct disadvantages that make other word processors attractive alternatives. Part of the Microsoft Office suite of productivity software, Word has grown to become an application that can do it all. Being able to do it all also means that Word can be a complicated application when you just want basic word processing capabilities. Using MS Excel As with many tools there is a definite learning curve to using Excel. Because it is so versatile and can do so much it is difficult sometimes to know where to start. If you are using excel to write a paper then the disadvantage would be, excel is not meant to do that, Word would be the Microsoft program to use. The trick is knowing if it is the right tool for the job. It is possible to write a paper with Excel and it is possible to create a database with it. You can even send email using Excel 2007. This is like asking what are the disadvantages of using a hammer. The only disadvantage is that it may not be the right tool for the job. Excel is meant to crunch numbers. Using MS Power Point PowerPoint is not used for delivering video presentations but rather static images and text The disadvantages of Microsoft PowerPoint are that: †¢You will not be able to change any slide during a PowerPoint presentation for any mistake that you have made until you close the presentation down and edit the slide in the normal view. †¢If you are doing the presentation in a dark to a semi dark room, it is difficult for you to get eye contact with your audience while doing the presentation. †¢If you have different parts at the end or beginning, which should be after the third or fourth slide, then you will need to skip through the rest of your slides. When you had to skip through some of the slides in the presentation to get to the correct point and by doing this, it will distract your audience and your audience will not focus on the rest of the presentation that you need to give. †¢When you are doing the presentation, you will lose where you are because as you give the presentation, you will not have anything to see what you next slide is and that means you will need to keep looking at your presentation that you are giving, to remind yourself what slide is before the current one you are on and what slide is the next one after you have finished on the current slide you are on now. †¢When you are giving your presentation, you will need to keep moving, which means if you keep moving quite a look, then you will be distracting the audience, which will make them not concentrate on the rest of the presentation that you need to do. †¢As you are doing your presentation, the speed of the presentation may increase, so it makes it much more difficult for you to explain each of the points that you have put in the presentation and also it makes it more difficult to read out your notes that you have made for the points that you have put in the presentation. †¢When printing out the slides for the presentation, it will lower the concentration of the audience because they know what slide is coming up next, so that means they will not even bother listening which will then lower the effectiveness of the presentation, that you are giving. †¢When creating your presentation, it will be easier to add too many words, so that all the words will not fit on the screen, which will make it much harder for the audience to read the points that you are making. †¢When presenting the presentation, the person who is doing it makes them very dependent on the computer because they need to keep clicking the mouse or pressing a button to advance the slides in the presentation, which means they cannot get into giving their full heart to the presentation. CONCLUSION: A computer is a great thing for a student to have, mainly because of word processing (Microsoft Word). Students can take notes in classes easier without any issues due to handwriting, smudging, or cramping. Students can also make easy to make, easy to present, and easy to view (in other words visually appealing) presentations (Powerpoint), which are a great alternative to posters or speeches. Other programs allow for easy data organization (Excel). As technology is more and more incorporated into education, books will have special activities or quizzes online, or teachers will demand typed work. Some classes (mainly in college, however, some high schools are beginning to integrate online quizzes and materials into classes) take place entirely online. Microsoft Office is very beneficial to everyone and anyone once you get the hang of it. You won’t regret learning and practicing, it has a lot to offer you. Today, a computer does not just help a student†¦ it is essential to one. BIBLIOGRAPHY ï‚ §Books:Encyclopedia American, Volume 26- For the definition of computer ï‚ §http://en.wikipedia.org/wiki/Microsoft_Office ï‚ §www.Dmac-Unibase.com ï‚ §What is MS Excel? | eHow.com http://www.ehow.com/about_6734885_ms-excel_.html#ixzz2KMqUxfVz ï‚ §What is MS Excel? | eHow.com http://www.ehow.com/about_6734885_ms-excel_.html#ixzz2KMqquKdU ï‚ § http://EzineArticles.com/724646 ï‚ §http://EzineArticles.com/?expert=Sheri_Graves ï‚ §http://www.brighthub.com/computing/windows-platform/articles/61181.aspx ï‚ §www.triadsemi.com ï‚ §eHow.com http://www.ehow.com/facts_5008796_using-powerpoint-slide-presentations-classroom.html#ixzz2KN1iHhvg ï‚ §http://www.ehow.com/facts_5565422_microsoft-power-point.html#ixzz2KMu4S06q ï‚ §http://www.historyandtheology.com/?p=574

Banyan Tree Branding the Intangible

Strategic Drift in RIM Research In Motion (RIM) is a company that has suffered from strategic drift. The essential problem created by RIM only focused upon their current technology, without evaluating the rapid changing among the competitors Apple and Android were using. RIM has simply made incremental changes to the same product which has not met the change in customers' needs (Dwyer and Edwards, 2008). The leaders at RIM are overestimated the BlackBerry's advantages, while Apple and Android roducts developed the use of apps, better operating systems, hardware and usability.The RIM BlackBerry phones have seemingly fallen behind this environmental change (Guman, 2012). It had caused shareholders angry and 11% shared drop as a senior RIM employee wrote an open letter to the Co-CEO's urging them for citing the company lacked of focusing the market change and fail to improving the business. It is evident that the leaders are entirely responsible for revolutionary change in RIM. In 2012, the revolutionary changing in the two dual CEOs Mike Lazard and Jim Balsillie had been stepped down and replaced by Thorsten Heins.Heins made a substantial changes to the company's leadership team. John & Katulis (2007) suggest that there are many fallings that could cause business decline or strategic drift and one of the main points they highlight is a lack of marketing skill, which could attributed to the leaders. Eden (1998) offers the idea that a loss of external confidence and reputation could be caused by strategic drift and in the case of RIM these marketing errors have certainly affected their reputation. Banyan Tree Branding the Intangible Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. Now, the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree, its flagship brand. Case Questions 1. What are the main factors that contributed to Banyan Tree’s success? 2. Evaluate Banyan Tree’s brand positioning and communications strategies. Can Banyan Tree maintain its unique positioning in an increasingly overcrowded resorts market? 3. Discuss whether the brand portfolio of Banyan Tree, Angsana, Colours of Angsana, and Allamanda, as well as the product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations to Banyan Tree for managing these brands and products in future? Discussion of Case Questions 1. What are the main factors that contributed to Banyan Tree’s success? Banyan Tree’s success might be attributed to an verall well designed and executed external and internal marketing program, and in particular: †¢ Choice of target segment †¢ Positioning and branding strategy †¢ Product/service design and delivery †¢ Aggressive internal marketing †¢ Winning the support of local communities and public interest groups †¢ Pioneer status : first mover advantage †¢ Pro-environmental business practices Choice of target segment The large price gap in the luxury resorts market meant that middle upper class consumers must either stretch to pay for ultra luxurious resorts such as Aman, or settle for resorts, though luxurious, are catered to he masses. Ho recognized the business opportunity presented by the gap in the resorts market: there was room for something pricier and more exclusive that would better cater to these middle upper class consumers, who had better spending power than had the average consumer in the mass market, and would be able to afford and willing to pay for a more exclusive premium service offering. Moreover, as a result of today’s generally more hectic and stressful lifestyles, many well-to-do couples would appreciate Banyan Tree’s value proposition of a memorable, romantic holiday experience that would oth provide relaxation and create quality time for them to spend quiet moments together. Positioning and branding strategy Although Banyan Tree’s service offering was unique when it was first launched, this would not be a sustainable competitive advantage, as most tangible products could be easily copied by competitors. Establishing a strong service brand, however, would serve to distinguish Banyan Tree from competitors when they do jump on the bandwagon. Positioning as a sanctuary for romance and intimacy was well thought out, these being timeless attributes valued by many couples. A clear brand promise of romance and intimacy, which the company consistently delivered, also helped it achieve a clear and distinctive market position. That the company consistently delivered on its promise further reinforced what Banyan Tree stood for in the minds of its customers, thereby building both brand loyalty and emotional bonds. Product/service design and delivery The luxurious villas and distinctive native settings provided an excellent backdrop for guests to create memorable holiday experiences. Service employees were warm, sincere, and respectful; knew guests by their names; and emembered their preferences. Such personalized service delivery warmed guests, and helped them feel comfortable and relaxed, contributing to the entire customer experience. This was further enhanced by the feel-good factor that guests’ patronage helped to contribute to various social and environmental causes. Repeat patronage was also encouraged by the different services offered at differ ent locations, which gave satisfied guests an added incentive to visit Banyan Tree resorts around the world, to experience authentic flavors and practices of various local communities. As employees were given freedom to decorate the illas and in serving guests, even regular guests of a particular resort would have a different experience and may be pleasantly surprised every time they checked in. Such practices, together with continual service innovations, kept the Banyan Tree experience fresh and interesting. The whole Banyan Tree experience was engineered to appeal to one’s senses, giving guests a unique value proposition unlike the regular room stays offered by competitors then; such a service feature was also difficult to imitate, and successfully set Banyan Tree apart from other resorts in the market. Satisfied guests not only became loyal customers but lso helped spread positive word-of-mouth, which in turn gained the company new customers. Aggressive internal marketing Generous staff welfare policies created a strong sense of brand ownership among employees, which motivated them to achieve service excellence. Service staff served guests with passion and sincerity that could not be bought or easily copied by competitors. employees may not always provide the standard service across all the resorts nor always similar to that commonly found in five-star establishments in developed countries, their friendly and respectful attitudes towards guests more than made up for it and ctually provide an element of surprise even to the most regular guests. Winning the support of local communities andpublic interest groups The company’s considerable investments in conserving/preserving/promoting the social/cultural/natural environment beyond what was required of the company (without sacrificing on service quality) showed proof of corporate ethics that were driven by the management’s personal values. Such acts projected the Banyan Tree brand as being caring and sincere, consistent with its positioning of a romantic brand. Overall, Banyan Tree was viewed by guests, staff, local communities, and public interest roups as a warm, sincere, caring, ethical, and responsible company. Even when guests wander beyond the resorts’ compounds, the genuine feelings of hospitality and appreciation showed by the local communities at the villages made guests felt welcome and at home, making the entire stay pleasant and memorable. Such service capabilities were extremely difficult for competitors to imitate, requiring lots of investments in time, effort, and money by the firm to gain the trust and respect of both staff and the local community alike. Pioneer status: first mover advantage At a time when clinical spas were the norm, Banyan Tree invested in tropical garden spa pavilions, pioneering the concept of tropical spas and Asian therapeutic massages, a novelty which proved to be popular. Being the first in the market gave them a head start in penetrating the market. The lack of competition in the beginning also helped in consolidating the company’s position in the spa and resorts market. Establishments that were interested in providing similar spa services naturally approached them to establish an outlet in their premises, which helped further promote the concept of tropical garden spas beyond the regional markets. Pro-environment business practices Although being environmentally conscious sometimes resulted in costlier business decisions, for Banyan Tree, a major part of the resorts’ attraction was in the natural beauty of the location in which the villas were located. So, it made economic sense to protect and preserve the resorts’ surrounding environment to ensure that it remained an attractive tourist destination in the long run, or as Banyan Tree put it, â€Å"to prevent today’s darling from becoming tomorrow’s has-been. † Such pro-environmental business practices also generated a lot of positive publicity and won the ompany several awards, and these not only helped increase the brand awareness of Banyan Tree but also generated much interest among potential customers. At the same time, the company got the support of various public interest groups, such as environmentalists, and this saved the company from having to deal with any potential trouble that migh t have arisen from their development of the natural habitats of various flora and fauna for business purposes. 2. Evaluate Banyan Tree’s brand positioning andcommunications strategies. Can Banyan Treemaintain its unique positioning in an increasinglyovercrowded resorts market? Brand positioning is timely and appropriate in today’s hectic and stressful lifestyles Banyan Tree was positioned as a sanctuary that offered couples an exclusive romantic and intimate holiday experience. Positioned on such timeless attributes as romance and intimacy between couples, the positioning is timely and appropriate in today’s increasingly hectic and stressful lifestyle, where many couples are busy with their careers and have little time to spend together. Banyan Tree’s offering of an avenue to get away from it all and spend quality time together while relaxing and de-stressing would appear to be valued enefits sought by today’s busy couples. Being the first and only resort to be positioned as such, Banyan Tree occupied a unique position in the luxury resorts market when it first started. Focused promotion efforts with minimal wastage Banyan Tree’s communications program focused mainly on public relations and publicity, and direct marketing through its web site and sales offices that targeted wealthy consumers, with little emphasis on advertising. As advertisements were selectively placed in only high-end travel magazines that targeted the higher income and more sophisticated segment of the market, astage in advertising exposure is minimized. Showcasing the awards and accolades won credibly enhanced the brand’s reputation. Promotion through agents specializing in exclusive holidays adequately exposed Banyan Tree to its target segment of wealthy consumers. Efforts at obtaining and increasing editorial coverage on Banyan Tree both increased brand awareness in the industry and helped to sell the â€Å"Banyan Tree experience† credibly, coming from a neutral third party. Much positive publicity and public interest was generated as a result of the company’s investment in pro-environmental business practices, such as ponsoring various environmental conservation programs and community outreach programs. B esides being viewed as a caring and pro- environmental company, such publicity also drew attention to the natural beauty of the resorts and their environments, which helped the company to advertise its villas. Unique positioning sustainable? Whether Banyan Tree can maintain its unique positioning in the market would depend on how well it can keep its identity distinct and prevent competitors from encroaching into its turf. Generally, the positioning of providing romantic and intimate holiday experiences is not difficult to mitate; so is the concept of individual villas and any tangible offering. But, the overall service experience at Banyan Tree can still be unique, given its location specific service offerings and the uniqueness of the natural environment that Banyan Tree resorts are located. Although service innovations can be copied easily, the personality of a brand is less so, and the same can be said of the attitudes of staff and the local community at the resort destination, as well as the genuine feelings of hospitality shown towards guests. Banyan Tree had tried to appeal to â€Å"the senses,† ocusing on the overall customer experience and working on what the customer will ultimately bring home—memories. Judging from its success so far, it appears that even if competitors come up with similar lower-priced service products, it is unlikely that they would be able to replicate the total Banyan Tree experience so quickly. Perceptual mapping could be used to visualize the market positions of Banyan Tree and its sister brands relative to competitors in the industry. An example of a positioning map with the attributes price level and romantic versus sporty image is shown below: 4. Discuss whether the brand portfolio of BanyanTree, Angsana, and Colours of Angsana, as well asthe product portfolio of beach resorts and city hotels, spas, galleries, and museum shops fit as a family. What are your recommendations to Banyan Tree formanaging these brands and products in future? From luxurious six-star Banyan Tree resorts to small, individual Colours of Angsana branded hotels in exciting locations, these properties were bound together by one central theme: the romance of travel and the beauty of discovering the world. Banyan Tree targeted the higher end of the luxury resorts market Angsana was more mainstream and contemporary, targeting the wider market The Colours of Angsana range of boutique hotels catered specifically to the soft adventure tourism segment, locating in remote and exotic places that cannot justify the premium prices charged by Banyan Tree villas The various brands thus served to cater to different segments of the hotels and resorts industry, made distinct by price and benefits offered. The city hotel was also positioned similarly on romance and intimacy although it additionally catered to business travelers. There is a heavy emphasis on spa, designed to rovide an escape from the hustle and bustle of the city. It also offered various getaway/wedding packages for couples to indulge in romance and intimacy. The various facilities, such as spas and retail outlets, found across Banyan Tree resorts, were also available at Banyan Tree Bangkok. In particular, the hotel had an open-air rooftop lounge, Vertigo, at the top of the building, where guests c ould get a good view of the city; the lounge could also be used to host wedding receptions and other parties. Four broad product lines: accommodation, clubs, spas, and retail outlets Banyan Tree’s products and services could be lassified into essentially four product lines: hotels and resorts, clubs, spas, and retail shops, under various brands and sub-brands. Banyan Tree’s properties and spas could be classified under the business of travel and leisure. The retail shops augmented and helped to extend the overall service experience through the sale of products that consumers might use at home to replicate and remind them of the Banyan Tree experience. Also, the arts and crafts sold at the shops not only served to reinforce Banyan Tree’s brand personality, but also fitted in the travel industry, with the sales of indigenous products that tourists could buy s souvenirs. Achieving branding consistency through management by brand Management of the portfolio by brand would achieve more consistency in branding and positioning, and also make it easier to cross-sell and bundle products, although such an arrangement would require duplication in resources for various functions. Target customer Banyan Tree focused on its target customer segment which was high-end wealthy customers looking for exclusive luxury holidays. Banyan Tree knew exactly which customers they wanted to target and carried out its brand positioning accordingly. Advertisement The advertising was very minimal to maintain exclusivity† and it was carried out in top-of-the-line travel magazines that targeted its preferred customer segment. It never went in for a mass market strategy by selling through wholesale and retail agents. It became so successful and profitable owing to the fact that it ended up knowing its target customers so well, it met their needs better than other giant chains such as Hilton and Shangri-La. Brand Identity -Brand value / ethics / CSR : Environmental fr iendly, preservation of eco system, bio- degradable products, customer focus, -Brand Associations / Personality : Caring, Romance and intimacy, social and sensitive, rivate, cultural and authentic, -Brand Vision – sanctuary for the senses, building a necklace across the world -Brand Positioning (Category, POD, POPs, Value Prop) -POD : Pricing, experience – intimate moments, private pools, spas and art gallery, building memories, romance, CSR, customer involvement(environmental preservation), sense of place (different place -> different experience) -POPS : all attribute of luxury resorts(high service standard, 5 star training -Value Proposition – is ideal for †¦.. provide target market segment because they provide†¦.. better than their competition

Final Course Reection Essay Example | Topics and Well Written Essays - 750 words

Final Course Reection - Essay Example Firstly, a direct contact with the lecturer allows me to understand the concepts in the best way possible (Easton and Seaman 70). This is because there is an education value in the bodily and language expression of the lecturer. The lecturer would put the emphasis on the worthy concepts, and in such a manner the concept gets the punch it deserves. Usually this translates to a better understanding of the concepts the lecturer might be explaining. Secondly, the lecturer offers instant solutions to the problems that the learners meet. Questions get answers immediately. Therefore, it is more likely that the learner will remember the concept. This is probably not what we know about the online learning. Here, if I get a pressing question, and the lecturer is not available at that time, then I will be forced to remain in that state until the time when the lecturer appears. Academically, this is not proper because the urge and morale to understand would have been deteriorated by this time. T herefore, the answers to that question would not have the same weight if they were answered at that time it was pressing. PMBOK and IBSTPI are organizations that provide professional standards on project management. They nurture the art of professionalism and equip learners with professional instruments that render them indispensable in the job market. Personally, I am of the idea that these organizations are critical in creating a professional workforce. Structure is among the most significant concerns in the field of academics (Easton and Seaman 70). There must be a given manner to do things. This structure comes in the form of standards. These organizations bring professionals together in the sense that they adhere to the same standards making them professionally identifiable. In the light of glooming my qualifications and enjoy the state of being a professional in my field of study, obtaining a PMP certification is not anything that I can think twice about. The state of my profe ssionalism must be identical to those of others. Besides, employers in the current days are out for quality. Obtaining a certificate from PMI is an added advantage to the possibility of ever getting employed. PM4ID.org is a website that provides an access to an e-book by the name Project Management for Instructional Designers. This book is attributable to the mighty work of John Preston and Russell Darnell. The book, licensed by Flat World Knowledge, is out to offer a review of the applicable principles of project management with a special tribute paid to instructional designers. The book is not at any point used for preparation. To answer the question whether I can use an e-book in other courses, I think I can, but at absolutely no cost. This is not because I like getting things free, but because I go for value. There are many freelancers out there writing books for a financial remuneration. Therefore, the concept might as well not be legitimate because their interest to get money supersedes the interest to attain quality and relevance of the book. However, PM4ID.org is not such an e-book. It is an open e-book to anyone who might be interested in contributing the ideologies that make the book. The group work faces a lot of challenges that can be attributed to convenience factors. In my experience, group discussions are a better way to learn, but not to all members (Easton and Seaman 69). Though the basis of a group lies in the common shared interest, some group

Nutrition Essay Example | Topics and Well Written Essays - 750 words

Nutrition - Essay Example The Six Classes of Essential Nutrients Proteins, carbohydrates, water, lipids, minerals, and vitamins are the key essential nutrients for the human body. Proteins carbohydrates, water, and lipids are classified as macronutrients, while minerals and vitamins are classified as micronutrients (1). Insel et al, 2011, p.230, define proteins as â€Å"large molecules made up of amino-acids joined in various sequences†. Thus various kinds of proteins are present in the human body in various shapes. Based on their shapes the several kinds of proteins have specific roles within the human body. Some of them are enzymes, and speed up the many chemical reactions within the body essential to its survival. Some others act as hormones. Hormones may be viewed as chemical messengers within the human body. Yet other hormones go into the makeup of the antibodies of the human body to protect the human body from foreign substances and pathogens. Some other proteins act as pumps within the body to m aintain fluid balance. In this balance maintaining process they pump molecules across cell membranes and attract water. The acid base balance in the body is maintained by the action of proteins through the taking up or releasing of hydrogen ions, depending on the need. Finally, proteins act as transporters for many key substances like oxygen and the micronutrients to the targeted cells all over the human body. The essential nature of proteins to the human body is thus clear (2). Insel et al, 2011, p.146, define carbohydrates as â€Å"organic compounds that contain carbon (C), hydrogen (H), and oxygen (O) in the ratio of two hydrogen atoms and one oxygen atom for every carbon atom.† The main role of carbohydrates in the body is to act as a fuel for the cells in the human body. Even though the human body can use fats also for energy purposes, carbohydrates are the preferred source of energy, particularly for the brain, red blood cells, nervous system, fetus, and placenta. Carbo hydrates also contain fibres that make it easier for the passage of stools through the digestive system (2). Water is absolutely essential for the survival of the human body. The water content in the human body is responsible for up to 75% of the weight of the human body. The importance of water to the human body lies in it being a very good solute. In the human body water carries several dissolved minerals in the form of electrolytes. These electrolytes are maintained at a constant balance. The very existence of cells in the human body depends on the maintenance of the right balance of these electrolytes in water (2). Insel et al, 2011, p.182, describe lipids as â€Å"a broad range of organic molecules that dissolve easily in organic solvents like alcohol, ether, and acetone, but are much less soluble in water.† Three main types make up the lipids, which are triglycerides, phospholipids, and sterols. Lipids are an energy source for the body and when stored in the body as fat act as energy reserves in the body for use when there is a deprivation of carbohydrate supplies to the body (2). Ball 2004, p. 8, defines vitamins as â€Å"a group of organic compounds which are essential in very small amounts for the normal functioning of the body.† Vitamins as required for nutrition in the human body are thirteen in number and classifies into water soluble vitamins and fat soluble vitamins. The water soluble vit

Collaborative Learning Community Essay Example | Topics and Well Written Essays - 250 words

Collaborative Learning Community - Essay Example Through the process of fun, teamwork and engagement students can learn effortlessly. This process relates to the respective indicators in each of the module by using specific methodology that achieves the assessment goals. The methods used enable students to describe numerous items (parents, siblings, etch), able to express and identify their emotions as well as of others through games. For example, in the theme of Food and Taste, identification of foods and their taste were done through a ladder game where the class were formed into teams and recall as many adjectives they can about the object presented. In the same manner in the language and communication theme, the class is engaged in a bingo game where they identify facial expressions depending on the description used and concluded with a spinner game whereby they draw a word and express what they feel using that word. There is also a writing activity whereby students are form into teams and help each other use every word they know to describe the word on their

Why is there oil in Angola What is the geology of the Area How and Essay

Why is there oil in Angola What is the geology of the Area How and when did the land form The common point with other african countries with oil - Essay Example In the coastal basin series that are found on Angola’s western margin, there lies cretaceous to Pleistocene marine sediments. Angola’s most mineral potential apart from the gas reserve, and its oil, has a relationship to the Precambrian shield, and these has been found to outcrop over a larger parts throughout the country. After oil and gas, Angola’s next most important resource is diamond (Arthur, et.al, 2003). The Precambrian basement also has a relationship by which the diamonds are distributed. The kimbelite pipes that are of crustaceous age have been instrumental in bringing the diamonds close to the surface. The kimberlite pipes are arranged along a structural trend of about 1200 km in length and in the north easterly direction, they have been witnessed to intersect the Precambrian shield. There have also been found to the existence of carbonates that have been instrumental in offering the exploration of minerals that are associated with carbonates such as the rare earths and the fluorites. Along certain parts of Angolan pre Cambrian shield, there has been found the occurrence of fold belts that are three in number. This fold belts have been found to be associated with ores such as polymetallic copper of the copper belt type (Fullagar, West & National Science Teachers Association 2011). Angola’s important gas and oil reserves are mainly hosted by the presence of marine coastal basins. These basins are mainly of lower Quaternary to Cretaceous age. In addition, these coastal basins are also associated with other mineral deposits such as copper, bitumen, and various chemical and industrial deposits such as potash, phosphate, sulphur, gypsum and limestone. In the south eastern parts of Angola the area is extensively covered by deposits of Kalahari sand. These deposits have been found to mainly contain lignite

Personal Responsibility Essay Example | Topics and Well Written Essays - 1000 words

Personal Responsibility - Essay Example Indeed, this understanding aligns with the definition given by scholars. Considering one of such definitions as given by Hughes (2012), personal responsibility is defined as â€Å"a balance of one’s reasoning skills, referred to as rationality, and intuition, referred to as sensibility, so as to determine the fulfillment of duties for the good of each individual, referred to as autonomy.† This definition appreciates independence in decision-making and sensibility with regards to the environment just as I had postulated. It calls for the need to bear the consequences of actions taken. This virtue would be critical for students who co-exist in a shared environment for the realization of their goals in school. The view of personal responsibility from the reputation lens ensures that a personally responsible person lives up to the expectation of the community. This is further boosted by the relationship lens which calls for fairness and liberty for all. As such, personal re sponsibility, which involves autonomous decision-making with the consideration of all stakeholders, is a critical virtue that promotes college success, thus my adoption of a plan to foster my personal sense of responsibility. Personal responsibility positively relates to college success. The first reason is because personal responsibility fosters autonomy. The concern of a student who has a sense of personal responsibility would be to protect individual rights. In protecting these rights, the students would be best placed to establish themselves an environment that best fosters their learning. As a result, Roth (2010) argues that this optimizes their performance in college. Moreover, because of the call for ethical behavior with regards to personal responsibility, this attribute would cause college students to not only fulfill what is expected of them but also create the greatest good. Thus, while seeking to meet their individual objectives, such students would also be keen to ensure

20th Century Music History Essay Example | Topics and Well Written Essays - 750 words

20th Century Music History - Essay Example Rhapsody in Blue is a 1924 symphonic jazz that was composed by Paul Whiteman’s jazz band which previously premiered at Aeolian Hall, it is better known in the form of orchestrated for full orchestra that is symphonic; most of the versions that Ferde Grofe orchestrated featured in several commercials and films. Another classical work is the Short Story that was released in 1925 for both piano and violin, there was an arrangement of other short pieces that was previously intended to be included in the Three Preludes and was featured by Dushkin (Adam). Porgy and Bess is a folk opera that was released in 1935 and it was composed from the book written by DuBose Heyward, the opera is about African American life which is now considered the work of an American theater. The opera premiered and the Boston colonial Theater where Alexander Smallens conducted the opera. Porgy and Bess contains aria known as Summertime and other additional hits such as I Got Plenty o’ Nuttin as well as It Aint Necessary So; the folk opera has frequently been heard in concert halls and it is relatively popular (Adam). Concerto in F is a 1925 classical that has three movements for both the orchestra and piano, it premiered in the Carnegie hall and it was conducted by Walter Damrosh. There is a musical tone poem that was released in 1928 by the name an American in Paris, the poem had jazz rudiments and with an accurate Parisian sound effects; this classical premiered in the Carnegie hall and was also conducted by Walter Damrosch (Adam). Dream sequence is a five minutes orchestra and chorus interlude that was released in 1931 and its was meant to portray the mind reeling into dream state, it is also referred too as The Melting Pot and it is a different music as compared to Rhapsody in Rivets sequence that later expanded to Second Rhapsody; there are other musical sequences that went unused and were created by Gershwin to be used in the film Delicious. Second Rhpsody was created in 1931 to be used for piano orchestra and it was based on the score for musical sequence from the film delicious; this classical premiered at the Boston Symphony Hall and was conducted by Serge Koussevitky. Cuban Overture is an original Rhumba that was created in 1932 as a tone poem that featured native Cuban dance and folk music, native instrumental were used and the rhumba premiered at Lewisohn Stadium and it was conducted by Gershwin. Variations on I Got Rhythm that Gershwin created in 1934 has a set of interesting variation in the famous song, both for orchestra and piano, the classical premiered at Boston Symphony Hall and it was conducted by Charles Previn (Adam). Rodgers and Hammerstein songs have rich and provoking, soaring emotion and were written with words and music for almost all production, in the collaboration, they were integral components that elevated the entire story from a good to wonderful play. One of the plays done with words is Carousel and looking at the openin g soliloquy, the meaning of Billy Bigelow and Julie Jordan have their filtration and entire story line carried along an amazing song. The stepping forward of Rogers and Hart came when they scored the 1925 charity show by the name The Gabrick Gaities that made known the classic valentines into their hometown. There were an amazing array of music that was written from 1920 to 1930 by Rodgers and Hart, most of them were musical comedies for both Broadway and West End London (Adam 1126). The regular number of shows that were written by the pinnacle in a year was four shows that include the Girl friend, A Connecticut Yankee, Chee Chee, Betsy and Peggy-Ann, and Dearest Enemy. Rodgers and Hamm

Big city vs small town Essay Example for Free

Big city vs small town Essay Matter and Energy Learning Objectives Understand the general concepts of matter and energy-why are these entities important to environmental scientists? Be able to define and give examples of the three laws governing matter and energy-how do these laws affect our understanding of matter/energy quantity and quality Be able to differentiate between potential and kinetic energy Be able to discuss the concept of entropy and how this process affects all living things Check out the chemistry review if you feel you need some additional chemistry background for this section I. One important thing about systems and living things: Life obeys physical laws. Drink some water, eat some food, run to class. The two things that connect these activities and other aspects of life on earth are matter and energy. Matter has mass and occupies space: it is the stuff you and everything else is made of. Matter comes in a variety of forms. We call these different unique types of matter elements. An atom is the smallest unit of an element that has all of the properties of that element. There are 92 naturally occurring elements in nature. These different forms of matter differ uniquely in their physical and chemical properties: carbon (C) and hydrogen (H) differ in their size, reactiveness with other atoms, and other physical and chemical properties. An element is a substance that cannot be broken down to other substances by ordinary chemical means. An element can be combined with another to make a compound. For instance, hydrogen combines with oxygen to produce water. Scientists use symbols (hydrogen=H, oxygen=O) as a kind of short-hand for describing compounds. For example H2O is mean water is comprised of 2 toms of hydrogen and one atom of oxygen II. Energy is a more elusive concept. Formally, it is defined as the ability (or capacity) to do work Work is the product of force and distance. When you are walking up the Hill, you are doing work by applying muscles (force) to move up the Hill (distance). Energy is what you and all living things use to move matter around and to change matter from one form to another. Energy is used to grow your food, to keep you alive (metabolism), to move you from one place to another, and to warm and cool the buildings in which you work and  live. The uses and transformations of matter and energy are governed by certain scientific laws, which unlike the laws people enact, cannot be broken. III. There are three physical laws governing matter and energy that are important to us. A) Law of conservation of matter B) First law of energy (first law of thermodynamics) C) Second law of energy (second law of thermodynamics) A. Law of Conservation of Matter: (everything must go somewhere) We talk about consuming, or using up material resources, but actually we dont consume any matter. We only borrow some of the earths resources for a while C taking them from the earth, carrying them to another part of the globe, processing them, using them, and then discarding, reusing, or recycling them. In the process of using matter we may change it to another form, but in every case we neither create nor destroy any measurable amount of matter. This results from the law of conservation of matter: In any physical or chemical change, matter is neither created nor destroyed but merely changed from one form to another. When you throw away something, remember there is no away. Everything we think we have thrown away is still here with us in one form or another. How does this affect environmental science ? Although we can certainly make the environment cleaner, the law of conservation of matter says we will always be faced with pollution of some sort. This means that we musttrade-off one form of pollution for another. This trade-off involves making controversial scientific, political, economic, and ethical judgments about what is a dangerous pollution level, to what degree a pollutant must be controlled, and what amount of money we are willing to pay to reduce the amount of a pollutant to a harmless level. B. The First Law of Energy (First Law of thermodynamics): You cant get something for nothing You encounter energy in many forms: mechanical, chemical (food and fuel), electrical, nuclear, heat, and radiant (such as light). Scientists usually classify most forms of energy as either potential or kinetic energy. 1) Kinetic energy is the energy that matter has because of its motion and mass. A moving car, falling rock, and the flow of electrons or charged particles called electrical energy are all examples of kinetic energy. The amount of kinetic energy matter has depends on both its mass and its velocity (speed). Because of its  velocity a bullet fired from a gun can cause more damage that one thrown by hand; and a bowling ball dropped on your foot does more damage that a pool ball. 2) Potential energy: The energy stored by an object as a result of its position or the position of its parts is called potential energy. A rock held in your hand, a bowl of cereal, a stick of dynamite, and a tank of gas are all examples. The rock has stored (or potential) energy that can be released and converted into kinetic energy (in the form of mechanical energy and heat) if it is dropped. Doing work involves changing energy from one form to another. a. When you lift an object, chemical energy (a form of potential energy) stored in the chemicals obtained from your digested food is converted into the mechanical energy (kinetic) used to move your arm and the object upward and into heat given off by your body b. In an automobile engine, the che into electrical energy and heat (low grade form of kinetic energy. c. In an electric power plant, chemical energy from fossil fuels (potential) or nuclear energy from uranium nuclear fuel (potential) is converted into a combination of mechanical energy and heat. The mechanical energy is used to spin the turbine that converts the mechanical energy into electrical energy and more heat. When the electrical energy oscillates through the filament wires in an ordinary light bulb, it is converted into light and still more heat. Note that in all of these transformations, some energy is always lost as heat that flows into the surrounding en vironment. 3) Energy changes: What energy changes occur when you drop a rock? Because of its higher position, the rock in your hand has a higher potential energy than the same rock at rest on the ground. When you drop the rock and it hits and eventually rests on the ground, the rock now has a much lower potential energy. Has the amount of energy changed (i.e., the rock lost energy where did it go?) At first glance it seems so. But according to the first law of conservation of energy, in any ordinary physical or chemical process is neither created nor destroyed but merely change from one form to another. The energy lost by a system or collection of mater under study (in this instance, the rock) must equal the energy gained by the surroundings or environment (in this instance, air molecules pushed out of the way, and soil particles moved by the impact of the rock). This energy law holds for all systems, living and nonliving. Lets look at what really happens. As the rock drops, its potential energy is changed into kinetic energy C both its  own and that of the air through which it passes. The friction created when the rock is drops through the air causes air molecules in the air to move faster, so their average temperature rises. This means that some of the rocks original potential energy has been transferred to the air as heat. When the rock hits the ground more of its mechanical energy is transferred to particles of soil. The energy lost by the rock (system) is exactly equal to the energy gained by its surroundings. Scientists have never seen an instance where energy input does not equal energy output. C. Second Law of Energy (Second law of thermodynamics): You cant break even Energy quality: Because according to the first energy law energy can neither be created nor destroyed, you might think there will always be enough energy. Yet when you fill a cars tank with gasoline and drive around something is lost. If it isnt energy, what is it? The second law of energy, also known as the second law of thermodynamics provides the answer to this question. Energy varies in its quality or ability to do useful work. For useful work to occur energy must move or flow from a level of high-quality (more concentrated) energy to a level of lower-quality (less concentrated) energy. The chemical potential energy concentrated in a lump or coal or a tank of gasoline and the concentrated heat energy at a high temperature are forms of high-quality energy. Because the energy in gasoline or coal is concentrated, they have the ability to perform useful work in moving or changing matter . In contrast, less concentrated heat energy at a low temperature has little remaining ability to perform useful work. Over the years, after investigating millions of conversions of energy from one form to another, scientists have found that some of the energy is always degraded to a more dispersed and less useful form, usually as heat given off at a low temperature to the surroundings. In an internal combustion automobile engine, only about 20% of the high-quality chemical energy available in the gasoline is converted to mechanical energy used to propel the car; the remaining 80% is degraded to low-quality heat that is released into the environment. In addition, about 50% of the mechanical energy produced is also degraded to low-quality heat energy through friction, so that 90% of the energy in gasoline is wasted and not used to move the car. When electrical energy oscillates through the filament wires in an ordinary light bulb, it is converted into a mixture of about 5% useful radiant energy (light) and 95% low-quality heat. It is interesting to note that much of modern civilization is built around the internal combustion engine and the incandescent light that, respectively, waste 90 and 95% of their initial energy input. Some of this waste is due to the energy-quality tax automatically exacted as a result of the second energy law and some is due to technological designs that waste more energy that necessary. Most energy exchange processes occur like this (high quality energy to low quality) but there is one VERY IMPORTANT exception: the conversion of solar energy to chemical energy in food by plants and some bacteria.Photosynthesis converts radiant energy (light) from the sun into high-quality chemical energy (stored in the plant in the form of sugar molecules) and low-quality heat energy. If you eat plant food [like spinach], its high-quality chemical energy is transformed within your body to high-quality mechanical energy, used to move your muscles and to perform other life processes, and low-quality heat energy. The process of breaking down food such as sugars to simpler molecules, such as CO2 and water, releasing potential energy in the process, is called respiration. At each step, the low-quality heat flows into the environment. Without the action of plants and bacteria, life as we know it would not exist because animals have no way of turning the radiant energy from the sun into high energy (high quality) food. So, the first energy law governs the quantity of energy available from an energy conversion process, whereas the second energy law governs the quality of energy available. According to the first law we will never run out of energy, but according to the second law we can run out of high quality or useful energy. Not only can we not get something for nothing (the first law), we cant even break even in terms of energy quality (the second law) The second energy law also tells us that high-grade energy can never be used over again. We can recycle matter but we can never recycle high-quality energy. Fuels and foods can be used only once to perform useful work. Once a piece of coal or a tank full of gasoline is burned, its high-quality potential energy is lost forever. This means that the net useful, or high-quality energy available from fossil fuels, uranium, or any concentrated energy source is even less than predicted by the first energy law. d. mical energy stored in the gasoline is converted into mechanical energy that propels the car and is eventually lost as heat (engine heat), friction of the tires with the ground, and energy imparted to the air as it is pushed out of the way by your car.

Self-Reflection and Self SWOT Analysis

Self-Reflection and Self SWOT Analysis Self analysis is nothing but calculation of ones opinions and activities. That is costing of ones emotions, personality and behavior. From this people can easily recognize their individual strength and weakness. Moreover self analysis is a process or it is a test to judge the abilities, talents and expertise. Self awareness is one of the way to yourself in which to discover our separable personalities, rate structures, politics, usual feelings and tendencies. Because for some stuffs, manufacture facts and learns we are all dissimilar to react. And this is very useful to sometimes pass time in self reflection to increase a superior vision into ourselves. SELF AWARENESS: Self awareness is a main thing for us, because when we know the healthier thoughtful of ourselves then we are the authorized to create a ups and downs and also to figure our parts of strengths. Moreover in our level of recognize areas we would like to make developments over and over again. That is so self awareness is the stage of aim setting. Self awareness is a skill for education. Education here is nothing but knowing ourselves. If a person know about ourselves, then only the person modify the stuffs they want to adjustment himself. Each person have a aim to their life like to became leadership man, playful life, relaxation life and so on. And the person will try and makes works relevant to his aim. But this everything is possible only by the investigating his emotions, reactions, trusts and qualities. Thus it is the self awareness performance. That is, a person will know about their own personalities like skills, thoughts, beliefs, inspiration and sensations. This kind person will only able to say the word i am self aware . That is, if i want to say i am self aware then i had a strong observation about myself and i had studied myself. Determining the exact path that ranges the aim can be probable simply by self-analysis. Self-awareness is one thing chooses whether you are the correct one to become a head or not. I must recognize the powers and weaknesses to become familiar for every circumstance. In the progression of these gatherings i am not forceful a person what to accept as true, how they should consider or what they should to do. I am mainly focused with persons tests in levitation their self awareness. When you grow into more self aware you automatically bring in to being to see phases of your behavior and the character that you did not warning earlier. Some authors give quotes about self-awareness they are, Raising an Emotionally Intelligent Child In the last decade or so, science has discovered a tremendous amount about the role emotions play in our lives. Researchers have found that even more than IQ, your emotional awareness and abilities to handle feelings will determine your success and happiness in all walks of life, including family relationships. John Gottman. Being powerful is like being a lady. If you have to tell people you are, you arent. Thanks to Maria Marquis Thoreau There are a thousand hacking at the branches of evil to one who is striking at the root, and it may be that he who bestows the largest amount of time and money on the needy is doing the most by his mode of life to produce that misery which he strives in vain to relieve. -Margaret Thatcher. We wait all these years to find someone who understands us, I thought, someone who accepts us as we are someone with a wizards power to melt stone to sunlight, which can bring us happiness in spite of trials, which can face our dragons in the night, who can transform us into the soul we choose to be. Just yesterday I found that magical someone is the face we see in the mirror: Its us and our homemade masks. -Richard Bach. Self-Analysis: Self-analysis involves understanding ones own  preconscious and insensible materials like ideas, Para praxes, memories, fleeting thoughts, and powerful emotions. By self analysis a person can simply find the weakness and by rectifying their weakness that person can capable to see the places and positions they have to adjust. Best of all, all persons has incorrect opinions and personal faults committed by them, But by the self analysis the person can simply able to avoid the problems and reach the requirements with no chunks. Self-analysis creates several profits that is it produces a extraordinary level of control that is to improve the person such as helpful talents, capacities and powers can leading easily and they can have a capacity to the true tracks. Self analysis process is very helpful and act as great end in idea making process which is suits for business surroundings. Career choice is almost whether they happy by gettings, assignment, place of work, organizational core, situation, challenges, superior for improvement, connection and the support from the age group. The chief dissimilarity between the self analysis and self awareness is that identifying a persons actions by approaches and talents. WELFARE IN SELF ANALYSIS AND SELF AWARENESS: By performing the self analysis a person can absorb their weakness. By this identification a person can know the real requirements to face the carrier. And they can easily increase the skills and talents by their positive skills. Moreover about decision-making and clear vision, self awareness shows positive and negative ways. CONCLUSION: Thus the method of learning own personality said to be a self analysis and ability of perform the process is called self awareness. We have to increase the strength and weakness by improving the skills. Thus the self analysis and self awareness is much important for career development. PRESENTATION OF RESULTS BASED ON ONLINE TEST: INTRODUCTION: For self analysis there are many number of tests are available and here I am going to discuss about some analysis test report. CAREER PATH TEST: The career path test is like a quiz type, which have two things they are, the activities which makes interests and gives joy and the another thing is about what kind of behaviour i have for my goal. This career path test shows result as yellow for interest and green for style and as I to accepted with this result. As in the result I am very much interested in supervision and administration management. Yes that is the reason iam doing administration course now. And also about my relaxations is like home duties and roaming is very much true. I am spending more time on managing and at all times deliberate the whole thing before starting it. So that the result of career planner quiz said as gathering report and evaluating are also suitable. Always I think of complexity in doing any jobs. I continuously use to say hard work is not the big one, only doing and finishing the thing is great. Various people can do the difficult job by hard work, but some people can do the same job by finding the easiest way. I need to be one of them always. My career planner quiz also said that I am creating the sophisticated processes for doing complex work. My results are ever reasonable because nothing I choose carelessly and without any reason. Before making decision I use to study the points for accepting and rejecting. Then only I will choose to decide if the qualities and income are high otherwise not. Next in the social equality point of view, I never took the others chances and I use give the chances for others when I am in group. This concept is very much believed by me. This concept is very much believed by me. So I agree with the points about my style such as reasonable decision maker and independent. Thus in the career test I can understand my interest and styles and I can agree with this results about my behaviour. So I accepted this self analysis test about me is true. JOHARI WINDOW: Consider the adjective list of me and my friends to map the character awareness by means of overlap and difference between them. It is called the johari window. The johari windows results accepted by me about 100%. In this window the test results grouped into four categories. First one is arena which means the characters known to both self and others? It gives me the result bold, energetic and friendly. It is accepted because I am so friendly to the people with me. Second thing is facade which means the traits known to self but not to others. It says I am happy and nervous. I accepted I am happiest person; I can make any time happy and also make nervous situation on mingle with people without mind the country, language. I am confident about what I am doing. Before start anything I use to search merits and demerits. After decide to do, I dont want to confuse myself. I am always friendly thats why I can make happy all. This is the thing I feel my strength. Ever I responsive because eve ry action there is a reaction. Pre-planning is possible only when I am sensible. Third thing in the johari test is blind spot. It is about the characteristic which is known to others but not to self. By this my friend can expose me and I can understand him that how much he understands me. I can realize my blind spots including knowledgeable and mature. About my culture surroundings i am mature. Thus this result says 100% to my mature. I am little bit nervous and little bit relaxed. Most of the time I am relaxed, nervous comes while lack of confidence in doing complex things. But I always show the relaxed face to others. In debate, I felt nervous sometimes and this results to degrade my performance. The johari windows results accepted by me about 100%.. Final category is about new who is new to both self and others. I need to concentrate these characters and analyse those characters about me. The unknown characters such as my braveness, intelligence, calmness, brave, giving, modest, able, accepting and others are under research. I need to analyse myself to become self aware. PSYCHOMETRIC TEST: In order to change my activities and a number of development tips based on my personal results for suggestions, The psychometric test is use full. There are two parts in the psychometric test that is shapes and views. That is the aim of the report is to give u ideas for your professional and personal development. Based on our personal reports of shapes we will find a few suggestions in this report in order to change our behaviour by trying certain activities. As a result of psychometric shapes test says as, I am a happy to snatch the leadership in team and make every effort to clearly regulate the individual roles and responsibilities. I am normally succeed in effective coordinating the work every day jobs and that everyone concentrates on the upcoming tasks and objectives. And my work manner like highly target motivated and for my mind think i keep in the mind the relationship between cost and benefits. I like to question usual approaches and prefer to creatively and flexibly tackle problems and tasks. I am open to new things, and occasionally contribute innovative ideas and suggestions yourself. yes i agree with this result in organizational behaviour. And this test shows that i need to aware of significance of useful contacts and relationships, and need to develop contacts quickly on the informal level and sometimes incorporate these relationship for your own purpose. And i need to recognize the core of a problem and take hold of the f undamental effects of actions. In these report i not accept with the last sentence that is i need to recognize the core of problem and take necessary effects. I know my decision is correct for current situation . Thus i agree with the aware need for me. And the test shows to try something like make list of all teams and groups in which you work together with others it helps how we describes our own role in these groups. yes so that going to try these types and even i am happy with this results i am limited with organizational development and this results reports i want to aware of here, yes it is true. Thus the progress tip given to me is great idea that can easily workout and result giving tip. The second part of the psychometric test is about view. This results summarizes the results of questionnaire views which i have completed. It indicates my personal values, professional intrests and motives. Is described under which circumstances and in which professional context i can use and develop my maximum potential. The result from the views shows that, When selecting a workplace, i should pay attention to environment of helpfulness. i want to offer my help freely and real generously and expect in return that i will also be offered the same level of support when i need it. In comparison to other professional aspects it is absolutely importance to me that i can become enthusiastic about my work and that i have the feeling that my work has a real meaning to it. And one more thing i need to feel particularly good when i often driven to perform at my intellectual peak. In comparison to my other aspects it is noticeable that it is very important for as, that company in which i was work conveys a feeling of safety and security to me. In comparison to others my attitude in this connection is absolutely typical. Thus i accepted this views results about me and try to pay attention for the above. HUMAN METRICS: The next test result is human metrics has given me result as Extravert(33%),  Ã‚  Sensing(12%),  Ã‚  Feeling(112%),  Ã‚  Judging(22%). Already I discuss my adjustment in many situations and I accept the point extraversion because I can mix together with people. This said I am important. I agreed with this. Always I take care of needs and assigning jobs to fellows. I use to give more importance to projects than life. This is 50% true. Because I use to find simple way to solve the big project not the difficult and excessive demand. And also i have moderate preference of extraversion over introversion as 33% and then i have slight preference of sensing over intuition as 12% and also i have slight preference of feeling over thinking as 12% and to i have slight preference of judging over perceiving as 22% Sensing which means physically touch. I actually aware of sensing. I always use to equip Thinking with a new, full of life sense of how the things work.. I think this I really accept I am sensing I always forecast the things in future. So I am innovative, that I always think of future. Many times before I do any activity, which really helps me that I am pre planned. Then judging result shows that I judge based on the people behaviour and attitude, which is helpful in taking right decisions. So that the result of Human metrics help me to provide for my part in doing best development. CONCLUSION: Thus the four types of test is very useful to identify our behavior and performance in organizations. The Johari windows said the behaviour I have and those behaviour are grouped four based on who knows it. The human metrics said the results by percentage and psychometric said by two parts as shapes and views. One having strength and weakness other having the things to be take care of when choosing work place. Career planning question said my interest and way. Thus the self-analysis tests results having in the region of 80% true. Hence I am accepted the test results. SWOT ANALYSIS: INTRODUCTION: The analysis is about identifying self concept that is strength, weakness, opportunities and threats is called SWOT analysis. Identifying the self concept provides development in own life. So that the analysis is to be take out and grouped as follows. (S)TRENGTHS: The positive behaviour I have is said to be strength of mine is that Problem Solving, Teamwork, Decision Making. I am very much superior to have other main strengths even as being with my team is decision-making, free and innovative idea. My friends are for all time prizing me for those things. Before me deciding anything I statistically study the qualities and demerits of doing such thing and decides if it is acceptable. In team, I ever representation only my points and I give chance to others for expose them also. This are the capability of management. I can manage any kind of people and any kind of situation. And also My strength is my adjustment. I am very much adjustable with the people without considering the country and language. I can combine with the different kind of people. The people, who yet know me, identify me as friend finder. My means of administrating fellows and making friends are my great strengths I feel. This is the thing motivate my friends to prize my brains equality. I am always welcome the changes and challenges. Then I give the imaginative and new idea to replace usual things and making the simple way for doing multifaceted thing because I prefer the stylish information. (W)EAKNESSES: Nervous Dependency Inflexible These are my weakness. Nervous even as speaking in some get-together is my very poor weakness. Still I can combine with any kind of people, I have this problem in proper and specialized meetings. one more great weakness I felt is still I cannot analyse this trouble. I am trying to beat this thing now. Dependency make me another one weakness and I feel it be able to make difficulty in my way but till it is not so. Inflexible to others stress so that I am trying to avoid this kind of weakness from me. (O)PPORTUNITIES Taking advantage from current market analyzing the current marketing strategy .For me the greater opportunity for hearing from other people who are in parallel role or same path to me. One more great thing is that attractive my open skill by means of finding the skills I have and shape the open skills in the correct way. And also to take on others in providing feedback about their experience of me. (T)HREATS The work needs excessive demand, a person being hidden by too much stress. That is the reason I wish easily reachable work. That is the large number of daily stress, which conspires against self-reflection CONCLUSION Thus from the SWOT analysis, i know my strengths, weakness, opportunities and treats. Based on my strengths and weakness i am going to improve my active skills and simultaneously beat my problems. And from opportunities and threats i going get feedbacks from experienced persons and at the same time to impose my attractive skill in correct way of manner

The Procurement Of Construction Project Construction Essay

The Procurement Of Construction Project Construction Essay The procurement of construction project is vast in scope because it involves the gathering and organizing of myriads of separate individuals, firms and companies to design manage and build construction products such as houses, office buildings, hotels, shopping complex, roads, bridges etc. for specific clients or customers. Procurement comes the word procure which literally means to obtain by care or effort, to bring about and to acquire. System is about organized method, approach, technique, process or procedure. In this context, project procurement is very much concerned with the organized methods or process and procurements of obtaining or acquiring a construction product such as a house, hotels and shopping complex or road and jetty. It also involves arranging and coordinating people to achieve prescribed goals or objectives. In some instances the procurement method will have already been decided before an architect is appointed, either as the result of company or authority laid down policy because the choice has already been made by the client advised by a lead consultant who is not the architect. There are many different procurement routes, it is appropriate for the mainly common routes are the traditional procurement route, the design and build procurement route and the management procurement route. Which procurement method is likely to prove the most appropriate in a given situation will depend upon the nature and scope of the work proposed, how the risks are to be apportioned, how and where responsibility for design is to be placed, how the work is to be coordinated, and on what price basis the contract is to be awarded. An important point to remember is that the choice of form of contract cannot usually be settled until the procurement method and the type of contract have been established. This will mean considering of Design responsibility, Coordination responsibility, Price basis, Plan of Work and Assessing the risks. Client Profile Cinnamon Grand is a privately owned large hotel chain in the UK. They offer comfortable accommodation across the UK and are committed to preserving the rich heritage therefore they are very passionate about the outlook of their hotel buildings. Cinnamon Grand have a strategy of adopting neglected landmark buildings and bringing them back to their former magnificent look. Subsequently, the hotel management board (client) is experienced at renovation of buildings. Although Cinnamon Grand is use to dealing with the construction of hotel buildings, they do not have an in-house executive who is either experienced enough or is able to devote sufficient time to advise the reconstruction of their properties. Project Background A recent period of bad weather and severe storms has resulted in three Cinnamon Grand hotels being significantly destroyed in the South East of the UK. All destroyed hotel buildings are located in prime locations in town settings. In August 2012, the hotel management board agreed to reconstruct the destroyed buildings to create a vibrant and attractive environment that can be enjoyed by all. The hotel management is keen on taking this unexpected event as an opportunity to improve the quality of buildings and facilities provided. The design solutions will be developed along similar lines adopted for previous hotel buildings, but the intention is to reconstruct the three hotels to match an existing hotel or even better quality than they were before the severe storm. Although the nature of damage significantly varies from one building to another, all sites will require the demolition of a number of existing structures that are not structurally sound enough to retain and reconstruct. The Client decides to undertake the three buildings under two phases. Phase 1 include roofs, guest rooms, restaurant and swimming pools. Phase 2 include dance studios, health and fitness centre and conference and meeting rooms. Clients Policy Cinnamon Grand have to invest a great deal of time, money and effort to ensure that reconstruction is always sensitive and does not compromise the dignity of the buildings and services provided. Project Budget/ Cost The Client has decided to obtain finance from a Commercial Bank which is estimated at  £120million. Project Schedule/ Time The completion date of Phase 1and 2 are critical, as the buildings require handover by 28thFeb2015 at the very latest, due to the opportunity cost of closing down business following the storm damage. The planned start date on site is 1stMarch2014. Therefore the priority should be given to rapid reconstruction of following key areas of the hotels which makes them re-open to business on 1stApril 2015. Quality (functionality and performance) Quality of the buildings is very important to the Client, as their reputation was founded on quality of accommodation and service. Reconstruction works would have to match an existing hotel or even better. Comparison of Procurement Route Type of route Speed Complexity Quality Flexibility Traditional procurement route Not the fastest of methods. Desirable to have all information at tender stage and consider two stage or negotiated tendering Basically straightforward, but complications can arise if client requires that certain sub-contractors are used. Client requires certain standards to be shown or described. Contractor is wholly responsible for achieving the stated quality on site. Client controls design and variations to a large extent Design and Build procurement route Relatively fast method. Pre-tender time largely depends on the amount of detail in the clients requirements. Construction time reduced because design and building proceed in parallel. An efficient single contractual arrangement integrating design and construction expertise within one accountable organisation. Client has no direct control over the contractors performance. Contractors design expertise may be limited. Client has little say in the choice of specialist sub-contractors. Virtually none for the client once the contract is signed, without heavy cost penalties. Flexibility in developing details or making substitutions is to the contractors advantage. Management procurement route Early start on site is possible, long before tenders have even been invited for some of the works packages. Design and construction skills integrated at an early stage. Complex management operation requiring sophisticated techniques. Client requires certain standards to be shown or described. Managing contractor responsible for quality of work and materials on site. Client can modify or develop design requirements during construction. Managing contractor can adjust programme and costs. Type of method Certainty Competition Responsibility Risk Summary Traditional procurement route Certainty in cost and time before commitment to build. Clear accountability and cost monitoring at all stages. Competitive tenders are possible for all items. Negotiated tenders reduce competitive element. Can be clear-cut division of design and construction. Confusion possible where there is some design input from contractor or sub-contractor or suppliers. Generally fair and balanced between the parties. Benefits in cost and quality but at the expense of time. Design and Build procurement route There is a guaranteed cost and completion date. Difficult for the client to compare proposals which include for both price and design. Direct design and build very difficult to evaluate for competitiveness. No benefit passes to client if contractor seeks greater competitiveness for specialist work and materials. Can be a clear division, but confused where the clients requirements are detailed as this reduces reliance on the contractor for design or performance. Limited role for the clients representative during construction. Can lie almost wholly with the contractor. Benefits in cost and time but at the expense of quality. Management procurement route Client is committed to start building on a cost plan, project drawings and specification only. Management contractor is appointed because of management expertise rather than because his fee is competitive. However competition can be retained for the works packages. Success depends on the management contractors skills. An element of trust is essential. The professional team must be well coordinated through all the stages. Lies mainly with the client almost wholly in the case of construction management. Benefits in time and quality but at the expense of cost. Recommendation to Client We would like to advise client to use design and build procurement route for hotel construction because you do not have in house executive experience in reconstruction of this project. So risk avoidance/allocation is very important for your management. According design and build procurement route, Risk can lie almost wholly with the contractor. Secondly you are concerning about possible project delays and overrun of costs beyond projects budgeted allowances. That why design and build procurement route is fast method because design and building proceed in parallel and reduced the construction time. Also there have guaranteed cost certainty and completion date. So design and procurement route is the most suitable method for this project because this route is benefits in cost and time but at the expense of quality. In this method you have no direct control over the contractors performance and contractors design expertise may be limited. But for quality, your agent or consultant may supervise the works and ensure that the contractors proposals of materials and workmanship are complied with and the work is of the required standard. Based on above reasons, we highly recommend you to use the method of design and build procurement.

The Pentangle Essay -- Literary Analysis, Gawain, The Green Knight

In the anonymous poem Sir Gawain and the Green Knight, the character of Sir Gawain is portrayed as the imperfect hero. His flaws create interest and intrigue. Such qualities of imperfection cannot be found in the symbol of the pentangle, which he displays on his shield. This contrast between character and symbol is exposed a number of times throughout the poem allowing human qualities to emerge from Gawain’s knightly portrayal. The expectations the pentangle presents proves too much for Gawain as he falls victim to black magic, strays from God, is seduced by an adulterous woman, and ultimately breaks the chivalric code by lying to the Green Knight. The pentangle, also called the â€Å"endless knot,† (630) is a five-pointed star enclosed in a circle, worn as an amulet to â€Å"avert evil from or bring fortune to the wearer† (Talisman, OED). Writer Eliphas Levi says that when the pentangle is pointing up it represents spiritual dominance over the material. Presented the other way, the physical world rules over the spiritual -often associated with dark magic (Pentagram, Wikipedia). This parallel foreshadows the trickery played on Sir Gawain by the Green Knight. The Green Knight challenges Gawain to a â€Å"Christmas game† (283) in an attempt to humble Gawain, tempting him with worldly pleasures and proving that even the greatest of knights are not perfect. Upon finding the Green Chapel, Gawain suggests that â€Å"Here might / The devil himself be seen / †¦at black midnight† (2186-8). Comparing the Green Knight to the devil proves accurate because at the end of the play, the Green Knight confess es that â€Å"the count of your kisses and your conduct too, / And the wooing of my wife—it was all my scheme!† (2360-1). Describing the midnight as â€Å"black† (... ...ain as an imperfect hero makes him an interesting character and allows the reader to see his human qualities emerge in a moralistic story. The tension between two sides of a character trait is represented through contrast with the perfection of the pentangle symbol. God and material possession, fidelity and seduction, and knight and human are all parallel to the two interconnecting triangles depicted in the pentangle. It is impossible to have one without the other. The interconnectedness of our senses, our bodies, our spirituality, our love and emotions, and our personality create a pentangle, binded by a circle: life. The pentangle perhaps places too high an expectation on perfection and does not allow room for human flaws. Such flaws lead to the downfall of Sir Gawain because he was unable to live up to the expectations of the symbol displayed on his shield.

Commercials Essay -- Advertisement TV Television Essays

Commercials With the increasing impact of media on our lives today it has become easier for companies to manipulate people’s minds through advertisement. With the introduction of TVs in virtually every room in our homes, we are being constantly reached by mind manipulating commercials. This situation has become worse through the introduction of the World Wide Web at many people’s offices or at people’s personal computers at home. The facts show that it is impossible to go through a day without being bombarded with advertisements unless you live in the deepest part of the Amazon and even then it is likely that an American Express Employee will find you to hand you a replacement for your recently lost American Express credit card. Since it is so easy to reach virtually every age group through commercials, companies target specific audiences in their commercials to increase their profits. In fact you will observe that companies with big advertisement budgets will produce different commercials for different times of the day to target their desired audience. Also, most companies will advertise specific products to specific audiences; however, Nike, one of the most well known and biggest companies in the world today, spends most of its advertisement budget to increase the value of its brand name. It does so through providing an image of being cool, or an appeal to people’s emotions. Nike also tries to affiliate itself with the best players in all sports in order to provide credibility for the quality of their products in general. In 2002 Nike produced a commercial for the soccer world cup. For this commercial Nike gathered twenty-four of the best soccer players from around the globe to play in a tournament format nobody has e... ...nce and to convey an image of being a cool brand clearly shows that Nike’s priority is not to sell only one specific product at a time but to keep their customers loyal to their brand so they do not have to worry about individual products since no matter what kind of equipment Nike produces, as long as it has the Nike symbol on it, it will self itself automatically due to the brands fame. Overall, I think Nike’s advertisement goal can plainly describes as an attempt to â€Å"outscore† everybody else. Works Cited Nike. â€Å"Ball Tricks†. Advertisement. TNT. Phoenix. 1 March 2002. Nike. â€Å"Ball Tricks Bloopers†. Advertisement. HBO. Tallahassee. 1 September 2002. Nike. â€Å"Hello World†. Advertisement. CBS. Atlanta. 1 March 1997. Nike. â€Å"World Cup Spot 1994†. Advertisement. USA. Miami. 1 July 1994. Nike. â€Å"World Cup Spot 2002†. Advertisement. FOX. New York. 1 July 2002.